Bring your stakeholders closer together

Engage donors with not-for-profit online communities

Social media marketing can work wonders in the third sector by helping charities connect with supporters.

In charity work you never know where you’ll find an advocate or donor, making it difficult to keep your supporters involved and informed. Creating an online community around your not-for-profit organisation helps bring your cause to life, and gives advocates the opportunity to interact with each other in a like-minded community.

Online communities spread your message and unite supporters

An online community offers instant access to new information and topical discussions. By prompting such discussion and interaction around your chosen issues, you help supporters spread your message through word-of-mouth. In this way, your online community can effectively disseminate information among disparate groups.

Your not-for-profit community can bring together donors, members, clients, trustees, supporters, and volunteers in a place where they can engage much more fully with your cause. In this way social media marketing will help you understand and monitor evolving issues and will allow members to collaborate, innovate and respond to needs and issues much more quickly. All of this will lead to a more unified and effective support base for your not-for-profit organisation.

Online not-for-profit community case studies

The American Association of Retired Persons (AARP) has a vibrant online community filled with members discussing and enjoying the benefits of the organisation's efforts toward improving the quality of life in old age

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