Our people

Helen Trim, Co-founder, Managing Director

Helen has been immersed in digital for over 15 years, translating between marketing and technical teams in companies that include Sun Microsystems and United News and Media. She successfully founded and exited from New Media agency Chord9 and was on the board at Sift, a publisher specialising in monetising online communities. She joined FreshMinds co-founders Caroline Plumb and Charlie Osmond in 2008 to launch award winning, social media agency FreshNetworks.

Working with brands such as Baxter Healthcare, the Foreign Office, Centaur Media PLC, 3M and Virgin Media, Helen brings her marketing, digital and social experience to offer a resolutely commercial and strategic approach to social.

She is a keen but slow runner, forcing herself to regularly enter half marathons so she can pursue her love of red wine and sticky toffee pudding.

Charlie Osmond, Co-founder, Strategy Director

Charlie is a co-founder of social media agency FreshNetworks. Before FreshNetworks Charlie worked in Interactive Marketing at P&G and co-founded and grew FreshMinds, a business services firm, twice named UK Market Research Agency of the Year.

Charlie’s personal accolades include London Entrepreneur of the Year, Esquire Magazine UK Young Entrepreneur of the Year, Carlton Young Business Person of the Year and Real Business Magazine “One to Watch”.

Charlie is a fellow of the British American Project, a member of the Young Presidents Organisation (YPO) and holds a Master's in Engineering, Economics and Management from Oxford University. He’s an occasional blogger and in his spare time keep fit for his annual triathlon (one’s enough) and competes as part of the FreshMinds sailing team at international match-racing regattas. The team recently reached a ranking of 28th in the world.

Caroline Plumb, Co-founder, Operations Director

Caroline co-founded FreshMinds in 2000 and is passionate about business innovation and entrepreneurship, particularly about exploiting social media technology to deliver advocacy and insight. She has twice been named on Management Today's "Top 35 women under 35" list for her entrepreneurial business thinking. She is dedicated to new ideas and fresh approaches, and is a regular commentator on enterprise and innovation.

Caroline has a First Class degree in Engineering, Economics and Management from Oxford University. She is a Full Member of the Market Research Society.

Matt Rhodes, Client Services Director

One of the first members of the FreshNetworks team, Matt oversees the production, management and analysis of branded online communities for the likes of the Royal Bank of Scotland, BT and Virgin Media. He has a background in market research, customer experience and strategy consulting, specialising in digital innovation and proposition development.

Matt runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications. He is a regular speaker at social media conferences across Europe, and is often called upon to give expert commentary about social media to various national media sources.

Matt has an MA in Modern and Medieval Languages from the University of Cambridge and conducted post-graduate linguistic research at the Université de Provence in France.

Paul Oram, Chief Technology Officer

Paul has over 10 years of IT consulting and technical leadership experience. He has designed and led the development of innovative software applications across a wide range of sectors including financial services, mobile and retail.

Paul is an expert in the application of agile development techniques, user interface design, business intelligence and social media software. He has delivered next-generation applications for clients such as Egg, Motorola, BAE Systems and Rolls Royce. He previously worked for Lost Wax, a software engineering consultancy, and John Lewis.

Paul has a Master's degree from the University of Cambridge.

Greg Hollings, Head of Community Management

Greg is responsible for a continually expanding team of community mangers that act on behalf of FreshNetworks clients.

He oversees community growth, editorial development, project management and commercial delivery across the team as a whole. Greg also ensures that the team is up to date with the latest best practice, regulatory and legal requirements.

Greg has extensive experience of managing communities. As part of stakeholder engagement team at NHS Choices he worked closely with GPs and Strategic Health Authorities across Britain to build levels of online engagement with members of the public on a daily basis. He has also worked with online communities for the BBC, Channel 4 and Fiat.

Greg's most recent role was Research Leader at Bloomberg where he was in charge of a number of multinational teams.