Connect your employees and achieve organisational goals

Corporate social networks can help connect your employees to each other and the organisation at large. This improves knowledge sharing and management by collecting the sum of your institutional knowledge in one place. Corporate online communities give employees a place to go for information and advice, which improves internal problem solving. The added bonus is that this process encourages a culture of collaboration and teamwork which will lead to faster innovation.

Case Study: Best Buy’s Blue Shirt Nation

Using social media marketing, Best Buy built a corporate social network for their employees called Blue Shirt Nation – a reference to the Best Buy uniforms. The online community provides a forum for Best Buy employees across America to come together and discuss their common interest – Best Buy. Not only does this corporate social network provide a place for employees to offer each other help and advice pertaining to day-to-day responsibilities, but it also gets them talking to each other about the organisation at large.

Blue Shirt Nation started off with no corporate funding, but once it got going, Best Buy’s corporate social network was unstoppable with employees joining in droves. With no incentive to join, the community gained its initial membership purely though referrals and word-of-mouth. Outside of the corporate firewall and moderated largely by its users, Blue Shirt Nation is a corporate social network that truly represents Best Buy’s employees. Its massive success can be seen in the statistics below which speak to a robust and thriving corporate social network that produces unequivocal returns for the organisation at large.

Community results at a glance

• Over 20,000 employees signed up in the first year.
• 65% of members are regularly active on the site
• Very low turnover rate (8.5%) in membership despite a high employee turnover in the company at large (60%)

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