Using your online community for research

So now you have a thriving online community full of shiny, happy customer advocates chatting and innovating for your brand. So what? Well, that’s where we come in. Harnessing proven research skills, we can help you understand what the online community chat means for your brand in a practical way.

We create an online research community where we can collect consumer survey data, hold online research panels and gather inspiration for product innovation. Our in-depth analysis by demographics can also add quantitative elements to the rich qualitative output, rounding out the report.

By bringing you the important, pragmatic lessons from your online community, FreshNetworks makes it quick and easy to apply those learnings and see the benefits.

Reporting on your online community – an example

Now we understand this might all sound a bit dry, so we thought we’d make it more concrete with an example of our reporting process. Here’s what we did for a recent client:

• We analysed the activities in the community on a weekly basis – highlighting both the previous week’s activities and the insights gained from organic discussions within the community. These debrief sessions attracted a range of stakeholders across the clients' business globally and were focused on actionable insights for these people.

• Twice during the research process we produced more formal analysis and reporting that showed the insights relevant to the aims of the research. This was then distributed internally by the client.

• Once completed, we produced a full debrief document and detailed qualitative analysis. The presentation was delivered across the business and we also facilitated a session at the client’s director-level strategy session.