Successful social media marketing depends on good planning

FreshNetworks doesn’t just create your web 2.0 community; we provide process and tools to guide you in the right direction and also offer best-practice social media solutions so you get the most out of your community. We firmly believe that correct planning and effective knowledge-sharing is essential to ensure that the insights you gain from your online community are useable and accurate.

Working closely with our clients is key to providing a great service. From the outset, we bring our expertise to you, first running social media training workshops to educate your staff and then engaging in strategy and planning sessions with your key people.

Education and Training: Getting your team up to speed with social media marketing

Social media marketing is a new and fast-moving practice area that can often be confusing. As experts in the field, we really enjoy passing our learnings on to you, our clients. We achieve this by providing online community and web 2.0 marketing training in the form of interactive workshops; we also implement an effective system of sharing information.  

Strategy and Planning: Ensuring the best online communities

Online community building is a complicated task. In order to create and nurture sustainable communities, you have to address the needs and wants of the users, while simultaneously ensuring that organisational goals are being met. Not always so straightforward. Also, social media marketing affects many areas of a business (anything from product development to PR), which means that you have to ensure employee buy-in and a unified approach across all teams.

We’ve thought long and hard about all of these factors and have come up with a strategy and planning process that’s just the business. Through our workshop structure, you’ll input from the outset, helping us agree the technical requirements of your online community based on your brand values and strategic goals. We pride ourselves on building some of the best online communities out there and our success is in large part due to this thorough and collaborative planning process.