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It's pretty clear why Obama built an online community around his campaign. Online popularity and approachability boosted his profile and engaged the public with their presidential candidate. Considering the election outcome, it's fairly clear what the key benefit was for him.
Online communities can have a range of benefits depending on the context and the features you employ. Read on for some of our thoughts about the benefits of social media as well as examples of a few success stories.
Key Benefits of Online Communities
Below are what we consider to be the five main reasons why businesses, charities and public-sector organisations are using social media and building online communities.
1. Stronger relationships with customers will improve loyalty.
2. An online community will increase Search Engine Optimisation thus driving more traffic to your website. It will also increase the proportion of positive consumer comments online.
3. Your online community will provide a better understanding of customer needs and a platform for immediate customer feedback on new ideas and services.
4. Online communities build and amplify positive word-of-mouth, advocacy and PR.
5. An ongoing dialogue will help keep customers at the heart of the business.
Success Through Online Communities
There are some great examples of successful online communities out there. Below are some of our articles about the types of benefits you'll see when you deploy social media for your organisation.
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