Social media marketing and online communities grow sales. Sounds simple, but it's true.
Over the last 10 years, companies trying to increase sales via the internet have focused on banner advertising, search engine optimisation and pay-per-click. But we believe there is a more effective way of increasing sales online; it comes from the web's unique ability to harness the power of customer conversations through online communities and social networks.
Whether you like it or not, your customers are voicing their opinions online.
Around 1 in 3 UK consumers review products and services on the web. And with the vast majority of customers already choosing companies and brands based on the opinions they read online, social media marketing is quickly becoming a key weapon for marketers.
Some companies have already recognised the power of social media marketing, and are reaping the rewards in higher sales. Dell, for example, has made sales of more than $3m directly through Twitter, while Argos saw a 10% increase in conversion rates when it added ratings and reviews to its website.
Our social media software will help you use social media marketing to increase sales by encouraging advocacy among your customers and amplifying word-of-mouth.
We’ll create an online community that gets your customers talking and helps you build positive, user-generated content for your brand. Reviews give people confidence when assessing new products and customer comments and blogs will help encourage new customers, growing sales across all sectors.
Still not convinced? Have a look at our Jimmy Choo case study to find out how the luxury brand enlisted in our services to grow sales and raise awareness about their charitable campaign.
