Drive word-of mouth

Social media marketing encourages word-of-mouth

Happy, content customers are great advocates for your business. Customer recommendations are one of the most powerful marketing weapons, and social media and online communities can help to encourage and amplify positive word-of-mouth.

    Word-of-mouth marketing is a key driver of consumer purchases

    Consumers are exposed to over 1000 advertising messages every day. Increasingly, people looking to make a considered purchase are turning to the only remaining objective resource they have – each other.

    Word-of-mouth is becoming the most important factor in the consumer decision-making process. In fact, word-of-mouth is five times more trusted than TV, radio and magazine advertising. 90% of online consumers trust opinions that are posted online. Social media marketing can help you capitalise on this by amplifying your brand’s word-of-mouth.

    Online communities encourage brand champions

    People are using online social media to find out what others are saying about brands, services and products. With an online community, you can help guide and stimulate this word-of-mouth by getting involved and encouraging consumer advocacy. And best of all, your brand champions will be broadcasting their endorsement across the entire online universe. Talk about amplification.

    We can help you build sustainable word-of-mouth

    We don’t believe in short-term buzz. We’re firm believers that sustainable word-of-mouth marketing through online communities is the key to building longer-term customer advocacy.

    Online communities can deepen customer engagement with your brand. They get people talking about their experiences with your product in consumer forums. And the best thing about getting people to talk online is that it can be seen by everyone on the web.

    Find out how Butlins used word-of-mouth to help promote their family friendly holiday options.