Clients

As a leading social media agency, we're fortunate enough to work with several high profile clients. Our international network enables us to operate in markets outside of the UK and our portfolio includes large global brands and businesses.

The Royal Bank of Scotland

Aims

We helped RBS brand Devitt, a specialist motorcycle insurance broker, develop their social media strategy and implement effective ways for them to reach their niche customer base.

Activity

We created an online community called “Keep Britain Biking” in order to address Devitt’s key strategic needs.

The community contains blog and forums to engage customers and to encourage discussions about urban biking. The site is also integrated with a Twitter feed to help spread word about the community.

Key results

  • Keep Britain Biking has enabled Devitt to increase brand awareness with motorcycle enthusiasts in a non transactional way.
  • People who are aware of Keep Britain Biking are 31% more likely to take out insurance with Devitt.
  • Devitt has significantly grown its volume of CRM data, particularly around insurance renewal dates, for both customers and prospects through the Keep Britain Biking community site.
  • The community contains unique content called ‘Biking Intel’ – information for bikers provided by bikers– which includes parking spots, biking routes and bike shops.
  • Biking Intel can be accessed on the go via the bespoke Keep Britain Biking mobile app that we developed for Devitt.
Countries / Economic regions 
UK
Testimonial 

FreshNetworks worked with us, step by step, to help define exactly what we wanted to achieve through an online biking community. They helped with functionality, site build, and then, more importantly, they brought the community to life in a way that addressed our key business goals.

Marketing Manager,
RBS Insurance