Social media monitoring

Social media monitoring - listening to the online conversation

Here at FreshNetworks we believe that really listening to the online conversation is not just about picking the right social media monitoring tools or the right online research community platform.

In order to gain valuable insight, results need to be analysed and presented in a way that is easy to understand and implement.

With this in mind we take three approaches to conducting market research through social media:

1. Social media audit

This service will help your business start learning about social media. It's a one-off way of establishing what's already being said  about your organisation, brand or sector online, as well as your competitors.

2. Social media monitoring

This is sometimes referred to as ‘buzz-tracking’. We help businesses listen to relevant online conversations over a defined period of time and to learn from them.

Using a range of different social media monitoring tools we track conversations and identify influencers (people who are a trusted source of opinion and recommendation).

As we're not tied to a particular tool, we'll give you an unbiased view of the right tool for your needs. More importantly, we don't just provide you with a dashboard of results – we'll report and interpret the findings from our social media monitoring activities to help you make informed business decisions.

3. Online research communities

Our Market Research Online Communities (MROCs) provide in-depth information about your brand and your customers.

A research community enhances the opportunity to generate insights and drive innovation by engaging members in traditional research activities but with faster results and at a fraction of the traditional research costs.

Our online research communities contain panel management capabilities and full survey scripting to allow for both quantitative and qualitative research to be conducted.

How can a social media agency guarantee top quality research?

We may be a social media agency, but we really know our stuff when it comes to research. That's because we work closely with our sister company, FreshMinds Research, a world-class research agency.

FreshMinds has years of experience in online research communities and can help you collect, analyse and apply the insights produced by your panel or online community for real business benefits.

If you'd like to find out more about our research and listening services contact us.