So you’ve got a thriving online community full of customer advocates. Now what? How can you maximise the value that you get from your community?
We can help you use your online community as a research tool. By harnessing proven research skills, we can help you understand what the online community chat means for your brand in a practical way.
We can collect consumer survey data, hold online research panels and gather inspiration for product innovation on your community. We can also add quantitative elements to the rich qualitative output, bringing you important, actionable lessons from your online community. We make it quick and easy to turn the learnings from your community into real business benefits.
Here’s a real-life example of the sort of impact that our research and analysis can have on your business. Here’s what we did for a client recently:
• We analysed the activities in the community on a weekly basis – highlighting both the previous week’s activities and the insights gained from the organic discussions within the community. These debrief sessions attracted a range of stakeholders across the clients' business globally and were focused on actionable insights for these people.
• Twice during the research process we produced more formal analysis and reporting that showed the insights relevant to the aims of the research. This was then distributed internally by the client.
• Once completed, we produced a full debrief document and detailed qualitative analysis. The presentation was delivered across the business and we also facilitated a session at the client’s director-level strategy session.
