We’re looking for a Marketing Manager to own the FreshNetworks brand and its promotion, increasing brand awareness and helping the business grow.
We’re looking for a Marketing Manager to own the FreshNetworks brand and its promotion. The purpose of this role is to increase brand awareness among key target markets and audiences, generate new client leads and help to grow the business in terms of revenue.
Responsibilities
Ownership of the FreshNetworks brand
- Managing all promotional material to ensure it is in line with FreshNetworks brand guidelines
- Acting as brand guardian and educating new starters and the internal team about the brand
Management/delivery of a variety of marketing activities to drive lead generation and brand awareness
- Supporting the Head of New Business Development in creating and delivering the sales & marketing strategy
- PR – identifying press opportunities, developing relationships with journalists and writing press releases
- Owning the FreshNetworks website and blog
- Ownership of FreshNetworks social media activities
- Continual proposition development of FreshNetworks products and services
Budgetary control of marketing expenditure.
Management of supplier relationships (as required).
What we’re looking for
- Demonstrable breadth and depth of experience in Marketing
- Experience of consultancy, agency and professional/business services environment
- Deep practical understanding of sales and marketing processes
- An understanding of social media and digital strategy
- Communication and influencing skills
- Knowledge of web CMS system (preferably Drupal)
- Knowledge of social media developments and market awareness within new media
- Experience of managing senior stakeholders
