What did Social Media ever do for us?

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I just read a good post by Chris Brogan today called what social media does best. I’m never a big fan of lists, but this is a useful one, making clear some specific benefits of social media (just in case you were wondering - which I know a lot of people are).

My top three points (and the reasons why) are:

  1. Podcasts encourage different types of learning, in portable formats - I listen to a couple of podcasts as I cycle to work and a couple on the way home. That’s 30 minutes of learning every single day that I would not have got before the social media revolution. My favourite ones are Business Week Cover Stories, TED talks and Behind the Numbers.
  2. Social networks make for great ways to understand the mindset of the online consumer - given that my first business was a research company this ethnographic style of research is of particular interest to me.
  3. People feel heard - I think the best way for brands to engage their customers is through conversations. Online customer communities give your customers a platform to make a point and give you the right of reply and ability to say “thank you”.
  • What Social Media Does Best
  • It’s what’s on the inside that counts
  • Definition + Social Media = Need stats to join the conversation?
  • Why Are You Investigating Social Media
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