What’s hot in social media: March 2012

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From SXSW to new apps on the scene, this month has seen another big month for social media. Let’s take a look at our what’s hot in social media round-up for March 2012…

Charity and social media

The beginning of March saw a host of charities using International Women’s Day on 8th as an opportunity to do something interesting in social. One of the most striking examples was Bollock’s to Poverty’s Facebook app which turns your timeline into that of an oppressed 1950’s housewife to highlight gender inequality issues.

Another charitable issue which came to light in March was the hotly debated Kony 2012 video from Invisible Children. If you’re one of the last people on earth not to watch it (over 86 million people have watched it on Youtube) the video is about raising public awareness of Joseph Kony, who is head of guerrilla group, the LRA in Uganda. Despite being a complex issue, this campaign has simply mushroomed in a way which other marketers could only dream of for their brands.

Social entertainment

On a lighter note, March saw the explosion of ‘Draw Something’, the app ‘du jour’. With a staggering 35 million downloads and a billion drawings a week, this Pictionary-style app has been making hundreds of thousands of pounds from in-app adverts per day. No surprise then, that social gaming powerhouse Zynga has just bought OMGPOP, the creators behind ‘Draw Something’ for a cool £113 million.

Meanwhile, social TV has been gaining traction in the UK with Social TV app Zeebox seeing a strong increase in user numbers following a TV advertising campaign, supported by BSkyB’s recent investment in the company.

Pinterest

This month the buzz around Pinterest has continued. British airline BMI has launched what could be Pinterest’s first lottery by encouraging fans to re-pin images from popular holiday destinations for the chance to win free flights. Pinterest itself has been suffering the common annoyances that come with popularity – clones and spammers. Take a look at this site for example – look familiar at all?

Finally, this month sees the launch of Facebook’s full screen photo viewer and the changeover for brands from pages to timeline is anticipated tomorrow. Are you ready?

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