Michelle Obama’s $2.7Bn Influence

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Image courtesy of Studio08Denver

There’s been a great deal of talk this week about influence. It’s been driven (dare I say influcenced) by an article in AdAge by Matt Creamer. He takes a swipe at Justin Beiber (dangerous) and points out that automated social media monitoring tools (or influence trackers) like Klout, need some human analysis and insight to get the most out of them.

Clearly there is more to influence than popularity (see this slidshare about online influencers), but popularity can be a pretty key determinant for some influencers. The Oprah Effect is worthy of note as a case in point.

Anyway, all this chatter reminded me of the Michelle Obama Influence Infographic.  The Harvard Business Review recently published reserach by academic David Yermack. He found that there was a strong correlation between the brands Michelle Obama wore and subsequent stock price increases. The percentage increases are small and there is a causation/correlation debate to be had, but when she’s potentially driving $2.7Bn in value for these brands, it’s worthy of note:

influence and michelle obama