Why we’ve created a FreshNetworks Google+ Page (and not a Facebook Page)

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The launch of business and brand pages for Google + has generated a lot of thought here at FreshNetworks this week.

As such, we’ve decided to create our very own FreshNetworks Google+ page. We think Google + will be a good place for us to talk about our business and share our blog  content. This is despite the fact that we’ve never had a Facebook Page (and probably never will).

Why not Facebook?

Don’t get me wrong. We LOVE Facebook brand pages (we run a number of incredibly successful Facebook pages for our clients and advise others on how to make the most of theirs). But when it came to setting up one of our own we just didn’t feel like it was the right thing to do.

Why? Well we always advise our clients to think about what they want to achieve strategically through Facebook, and as other channels like our blog and Twitter are working so well for us we didn’t want to just set up a Facebook page for the sake of it.

We also questioned if our audience really wanted to engage with us on Facebook - the average person who logs into Facebook wants to be engaged and entertained by their family, friends and their favourite brands, and so it just didn’t feel like the right place for us to have a brand presence.

So why a Google+ Page?

We decided that a Google+ page for FreshNetworks was the right move for a number of reasons, the main crux of it being that we think that Google+ is going to have a real impact on search results. Any regular reader of our blog will know that we have lots to say about the world of social media and we want to be heard. Like any B2B business (or B2C for that matter), search is a hugely important way of generating new business leads. Social search is going to become BIG news and we want in.

We also feel that Google+, as it stands at the moment, is a much better social network for B2B marketing. It might sound like a clumsy comparison and we might be proved wrong but right now Google+ feels well placed to fill the middle ground between Facebook and LinkedIn. The people who talk about our industry day in, day out are all on Google+ and the advanced segmentation tools make it perfect for business-focused social networking. That’s why we’re there. We’d love you to come and say hello and visit our Google+ page .

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