Archive for the ‘John Fell’ Category.

LinkedIn v Facebook: growth statistics and trends

Having already looked at how LinkedIn has grown over the last eight years,  we thought it would be interesting to look at the growth of LinkedIn in comparison to another online networking giant - Facebook - as well as in relation to Internet use in the more general sense.

Whilst LinkedIn’s growth has been continuous, the rate at which this growth is occurring has been in decline since 2007. This trend is in fact similar to both that of Facebook and also the Internet:

LinkedIn’s decrease in growth is not unexpected as saturation points are often seen within original/initial launch markets. In fact, when comparing the decline in growth across the three areas, LinkedIn’s user decrease correlates to that of the Internet, whereas Facebook has seen a rather more rapid decline.

What is interesting, though, is if you track growth for the first quarter this year and compare it to the previous two years growth, as this indicates that there will be a return to growth, not only for LinkedIn but also for both Internet use and Facebook too.

This is a bold prediction, specifically when news reports in June this year suggested that in developed markets, such as the USA, UK, Canada and Russia, there has been a loss in users month-on-month for Facebook.

So where will these new users come from? Eric Eldon, editor of Inside Network, which includes Inside Facebook was quoted in The Guardian saying that:

“…by the time Facebook reaches around 50% of the total population in a given country (plus or minus, depending on internet access rates in that country), growth generally slows to a halt … So far, Facebook has been able to make up stalls and losses with big gains in heavily populated developing countries like Mexico, Brazil, India and Indonesia.”

Eldon’s words actually apply to LinkedIn too and recent figures on LinkedIn’s own blog highlighted Brazil, Mexico and India as markets with the fastest growth rates.

Indeed, overall, global memberships - free and paid for – on LinkedIn grew to 115.8 million in second quarter of this year, up 61% on 2010. By contrast, Facebook, which is also said to be mooting an IPO, has more than 750 million members.

Our next post, as part of our LinkedIn Week series, will look at the top 10 companies on LinkedIn.

LinkedIn Week: the growth of the world’s largest online professional network

LinkedIn has changed the online landscape for employers and employees alike. The growth rate since LinkedIn launched eight years ago has been phenomenal and it now has a user base of over 100 million people.

Given that LinkedIn is now the world’s largest  online professional network, we thought it would be interesting to look at the growth, current use and future direction of LinkedIn, as well as how brands and business can, and are, using if effectively. So this  week is LinkedIn week here at FreshNetworks and over the next five days we’ll be blogging about all things LinkedIn in the run up to a free report which will be available to download on Friday.

LinkedIn’s growth to date

(A full, high resolution version of this chart will be available in the final report on Friday 12th August).

Since its launch back in May 2003, the exceptional increase in the number of users on LinkedIn has been largely due to continuous platform development and the roll out of new features.

According to its recent ‘Growth Filing Report’ released on 27th June 2011, LinkedIn had hit the 90 million user mark at the end of 2010; already by the end of Q1 2011, user numbers had gone beyond the 100 million mark.

Aside from the growth in users, LinkedIn has also recently announced a revenue increase - 120% up year on year to $121m (£74m) in the three months to June. Profit was also up to $4.5m (£2.8m), compared to $4.3m (£2.6m) in the previous year.

Our next post will look at the growth of LinkedIn in comparison to Facebook.