Two thirds of FTSE 100 companies prefer Twitter to Facebook

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A recent research report from Threepipe Communications revealed that two thirds of the FTSE 100 prefer Twitter to Facebook.

63 FTSE 100 firms are now actively tweeting, while just 33 have their own Facebook page.

Pharmaceuticals giant GlaxoSmithKline was the first FTSE 100 company to send a tweet back in April 2007, whilst Tesco is the most recent convert, having joined Facebook in March of this year, just two weeks before they started using Twitter.

The study also reveals that just 11 of the companies in the FTSE 100 use  social media channels as a helpline or for customer service, whilst just six of them use social media to raise brand awareness through their corporate and social responsibility activities.

These results seem to suggest that while FTSE 100 companies are aware of the need to engage with their customers, it’s still very much about marketing and pr rather than using social media across their business.

The infographic below provides a useful summary of the key points in the report.

Image courtesy of Threepipe communication

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