Michelle Obama’s $2.7Bn Influence

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michelle obama influencer

Image courtesy of Studio08Denver

There’s been a great deal of talk this week about influence. It’s been driven (dare I say influcenced) by an article in AdAge by Matt Creamer. He takes a swipe at Justin Beiber (dangerous) and points out that automated social media monitoring tools (or influence trackers) like Klout, need some human analysis and insight to get the most out of them.

Clearly there is more to influence than popularity (see this slidshare about online influencers), but popularity can be a pretty key determinant for some influencers. The Oprah Effect is worthy of note as a case in point.

Anyway, all this chatter reminded me of the Michelle Obama Influence Infographic.  The Harvard Business Review recently published reserach by academic David Yermack. He found that there was a strong correlation between the brands Michelle Obama wore and subsequent stock price increases. The percentage increases are small and there is a causation/correlation debate to be had, but when she’s potentially driving $2.7Bn in value for these brands, it’s worthy of note:

influence and michelle obama

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4 Comments

  1. Tweets that mention Influence and Michelle Obama | Social media agency London | FreshNetworks blog -- Topsy.com:

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  2. Measuring Influence in Marketing and Communications (Part 1): Be specific by what you mean by influence (really, really specific) | Beyond:

    [...] to some, it’s how many people read, comment, and link to your blog. Others define influence as an individual’s estimated impact on stock valuation. According to others, it’s the degree to which people trust someone’s recommendations. And [...]

  3. Measuring influence (Part 1): Be specific by what you mean by influence (really, really specific):

    [...] to some, it’s how many people read, comment, and link to your blog. Others define influence as an individual’s estimated impact on stock valuation. According to others, it’s the degree to which people trust someone’s recommendations. And [...]

  4. Michelle C:

    Really great :D
    Thanks for sharing