Social media monitoring review 2010 - download the final report

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social-media-monitoring-toolsOver the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research.

We’ve compared how Alterian, Brandwatch, Biz360, Nielsen Buzzmetrics, Radian6, Scoutlabs and Sysomos performed when monitoring conversations about global coffee brand Starbucks. We compared over 19,000 online conversations and have written about the following topics:

  • The basics of social media monitoring
  • How to set up the tools (search strings, comparison challenges and coverage)
  • The location of social media conversations
  • Social media monitoring and duplication
  • Data latency and the tool with the most up-to-date results
  • The problem with automated sentiment

If you’ve enjoyed our posts so far you can find a more detailed analysis of all these topics and more in our final report - “Turning Conversations into Insights: a Comparison of Social Media Monitoring Tools”.

Download the final report from social media agency FreshNetworks

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45 Comments

  1. Susie Sharp:

    Thank you kindly for this report. I’m a primary admin on the Social Media Club - Cleveland and will be sharing on our Facebook ‘Fan’ page (somehow ‘like’ page is just… wrong). Love your website, too, and will share it as well and gather you into my RSS Feed. Thanks for sharing.

    Susie Sharp
    Social Zense Media
    Cleveland, Ohio

  2. Consumer Centric » Blog Archive » Auto Sentiment Analysis Failing? Context is King:

    [...] report is an excellent overview of these seven tools and how they perform across geographies and content [...]

  3. Katie Morse:

    Hi there from Radian6. We’ve been following the blog post series and have just downloaded the report. Thanks for including us in your review.

    Katie Morse
    Community Manager | Radian6
    @misskatiemo

  4. Iowa Car Lawyer:

    Excellent resources. Thanks for these monitoring tools.

  5. Fareita:

    Would be good to include the companies that drive these tools such as Moreover Technologies who also offer comprehensive reporting across Social media tracking share of voice, influencers, sentiment scoring and the basics.

  6. giles palmer:

    thanks for putting the report together guys and for including Brandwatch.

    Cheers
    giles

    nb. i don’t know about the others, but Moreover doesn’t ‘drive’ Brandwatch, we do our own crawling so can get data more quickly

  7. Matt Rhodes:

    Susie - glad you enjoyed the report and hope this and other posts are of interest to you and your others in Social Media Club - Cleveland. Looking forward to reading their comments and debates on the blog in future!

  8. Matt Rhodes:

    Katie / Giles - no problem and hope you find the report useful. We’d love your comments and reflections

  9. Matt Rhodes:

    Fareita - hello and thanks for the comment. We decided to review the tools from the perspective of somebody in a brand who was using the tool directly. In part because we work with a lot of people who implement the tools in this way but also to see how they would all fare in this kind of environment. A review of other tools and services would probably make a good follow-up report; I’ll pitch it to the team.

  10. Three ways to act on your social media monitoring | FreshNetworks social media blog:

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  11. #SMMUK10 = talent orgy next Thursday (17th June) | Paul Armstrong (@munkyfonkey):

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  13. Social Media Analytics Italia » Social Media Monitoring Review 2010:

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  14. Fareita:

    Giles @ Brandwatch we met Bryan Tookey, we are aware you do your own crawling for limited UK Content only, hence our discussions to offer a global solution. ;-)

  15. [Communications Report] for June 12th 2010 - AndreaVascellari.com | Andrea Vascellari:

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  17. What type of brand are you online? | Social media agency London | FreshNetworks blog:

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  19. FreshNetworks Blog: Top five posts in June | Social media agency London | FreshNetworks blog:

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  21. Social media monitoring - free report «:

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  23. Finding the right social media monitoring tool : Pickle Jar Communications:

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  27. Social media monitoring tools to identify influencers | Social media agency London | FreshNetworks blog:

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  28. 4 Steps to finding social media influencers | Social media agency London | FreshNetworks blog:

    [...] monitoring tools on the market: both free and paid-for. Do your research into the tools - our social media monitoring tools report may help with [...]

  29. How to choose a monitoring tool #MSM10 « Charlotte Clark:

    [...] Networks are releasing their next comparative review of these tools tomorrow, for now here’s June’s report. Let me know which monitoring tool you use and why, [...]

  30. Social media influencers 2010 – download the final report | Social media agency London | FreshNetworks blog:

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  32. 2010 highlights at social media agency FreshNetworks | Social media agency London | FreshNetworks blog:

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  33. Quora:

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