Integrated social media hub and spoke

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Social Media Hub and Spoke

We’ve always had strong views about the best ways for companies to get value from social media.

We’ve battled against the consensus view: only fish where the fish are swimming. We’ve campaigned for recognition that people operate in different modes in different social spaces (online communities vs social networks) and as a result have always pushed the concept of an integrated social media Hub-and-Spoke model.

That’s why I was delighted to read Jeremiah Owyang’s latest post and see his excellent slide show about integrating social tools within your website.

Enjoy:

Making your Corporate Website Relevant
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2 Comments

  1. Accenture’s report: High performance in Insurance with social media. | Social media agency London | FreshNetworks blog:

    [...] also feel the paper doesn’t really address the “hub-and-spoke” (i.e. a central social ‘hub’ that is part of the insurers website while also engaging [...]

  2. Lack of community management is “a huge missed opportunity for brands” | Social media agency London | FreshNetworks blog:

    [...] from 28% to 76% and activity levels in online communities are also significantly higher. This hub-and-spoke model of social media engagement is a something we feel strongly about – that people operate in [...]