Integrated social media hub and spoke



Social Media Hub and Spoke

We’ve always had strong views about the best ways for companies to get value from social media.

We’ve battled against the consensus view: only fish where the fish are swimming. We’ve campaigned for recognition that people operate in different modes in different social spaces (online communities vs social networks) and as a result have always pushed the concept of an integrated social media Hub-and-Spoke model.

That’s why I was delighted to read Jeremiah Owyang’s latest post and see his excellent slide show about integrating social tools within your website.


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  1. Accenture’s report: High performance in Insurance with social media. | Social media agency London | FreshNetworks blog:

    [...] also feel the paper doesn’t really address the “hub-and-spoke” (i.e. a central social ‘hub’ that is part of the insurers website while also engaging [...]

  2. Lack of community management is “a huge missed opportunity for brands” | Social media agency London | FreshNetworks blog:

    [...] from 28% to 76% and activity levels in online communities are also significantly higher. This hub-and-spoke model of social media engagement is a something we feel strongly about – that people operate in [...]